We truly care about our customers
Research- A brand is an asset. A brand stands for something - something that has been engineered as a perception - not something that has simply arisen without direction. To build this asset, we research in market for current trends, customer's mindsets and target audience. Because these discoveries can affect your business each day.
Prototyping- Brand Prototyping presents a unique method that enables the brand to create a strong identity and to develop a meaningful relationship with the consumer. This process provides a framework that guides the building of a brand in an individual, consistent and consequent way. This approach helps to avoid over-investing in the wrong ideas.
Design- Brand design provides a clear handbook to share your brand's visual symbols, value story and communication strategy. Brand is so much more than a logo, that a logo is inconsequential. Designing of 'brand' is very important as it also represents the conversation that customers are having with each other about the company, and how that spreads.
Development- Your logo is not your brand. A brand identity is the larger, distinct visual look that is associated with a company. What is included under the term brand is much harder to define. It certainly encompasses the logo and the full visual position created by a strong brand identity. But it also includes many other areas that are not strictly the design side of a business. These may include your content, messaging and storytelling. Customer service and the client experience also a part of a brand.
Monitoring & Rebranding- Lastly, after a new brand identity has launched, it's important to monitor and care for it, as it's a living and breathing thing that interacts with your customers. Honestly, that's a loaded statement as there are many ways to properly care for a brand. Regardless, over time, if your target audience shifts, the market evolves, or the brand's products and services change, it may be time for a rebrand. The main challenge with rebranding is trying to maintain familiarity and consistency so that your customers will remember you.